irrelevant_signWe’ve all seen it, right? A blog for a company website that is discussing something absolutely out of place. For example, just the other day I came across a real estate blogger writing about how much he hated a particular fast food chain. Not because it related to his industry, but because he really didn’t like the food in their restaurants.

Now, let’s analyze this example and see how it helps his cause as a real estate agent. The only positive light this content can shed is that it makes him a bit more human to some of his readers. There are going to be a few readers, if he has readers, that will identify with his sentiment. But for the most part, negative, irrelevant content serves no purpose other than making you look bad.

Think about the other side of the coin for a minute. A realtor wants to sell real estate. It’s possible that there are employees of the company he was ranting about that want to buy a house. But if they happen to read his blog, yikes! Even worse, what if they were looking for special financing for their home and used a combined keyword search using their company name, the city, and real estate? It’s very likely that his rant might sit at the top of that search result. A listing he probably doesn’t want.

The sadder side is that it will probably do nothing at all. It won’t rank well because it’s totally off topic for the website it resides on. It does not help with the blog and it’s overall authority, nor does it add any continuity to the content that has been added previously. It’s a dud.

So writing random content is not going to be enough. Stay focused and stay on target. If your blog is about real estate, write about real estate. Go with what you know. It will give you the results you are looking for.

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