Because that’s what it’s all about, right? Writing good content for better search engine rankings?
Well, not exactly.
You see, there are other people out there reading your blog, real live people. Customers if you will. So your content needs to have some value to them as well. Writing only for SEO is not going to help much if there’s no human value.
That’s why blog writing is an art form. Because you do have to make it worthwhile for the readers. Hopefully bringing them back, time and again, turning them into loyal readers and often, loyal customers too!
So the answer is no, SEO is not the first reason for adding a blog to your company website. Even though it might have been your main intention, your first and most important point should always be your readers. (readers=customers)
If you write good content for them, the natural SEO will happen, almost automatically. Because content focused on good customer service almost inherently focuses on the things people search for pertaining to your company, your products, and your services.
Are you with me? 🙂
So write good content, or let us write it for you.